When Apple first introduced the iPhone, the decision to use Google as the default search engine on mobile Safari was essentially a no-brainer. After all, Google was unquestionably the dominant search engine at the time and Microsoft’s Bing wouldn’t even arrive on the scene until June of 2009. Despite increased competition with respect to search over the past few years, there’s no denying that Google is still the best search engine on the planet. That said, Apple has for some time now let iOS users change the default search engine on mobile Safari to Bing or DuckDuckGo.
Google’s prominence in mobile Safari, though, isn’t a benefit Apple bestows upon the search giant free of charge. On the contrary, Google pays a lot of money to enjoy its status as the default search engine on the iPhone and iPad. Hardly a surprise, the bulk of Google’s revenue still comes from search-based advertising and the company has long been willing to pay somewhat astronomical fees in order to remain front and center on mobile Safari.