ABC’s “AMAs” set a new record low in TV ratings on Tuesday, despite Taylor Swift opening the show with a performance and closing it by clutching the evening’s top award.
The “American Music Awards” settled for a 1.8 rating this year among adults 18-49, which is the demographic most attractive to advertisers. It had a 2.4 in 2017 when the special aired on a Sunday in November. Last year’s 2.4 tied the previous record-low set by the 2016 version.
Here are the (mostly) comparable 2017 AMAs ratings. That one didn’t do great either, but its Nielsen returns were 25 percent better than last night’s.